Hard to believe that MTV's favorite guilty pleasure, Rock of Love, could inspire more than fits of eye-rolling and waves of nausea. But it introduced Leslie Zinck, co-owner of Lovin' Cup in Henrietta, to beer tubes.
A Season 1 episode followed ex-hair metal god Bret Michaels, a contestant named Heather and her parents to a bar where they ordered beer in a tube, a large tabletop dispenser (resembling a certain kind of smoking paraphernalia).
Mesmerized by what she saw, Zinck says, "I knew then and there that I would have to find these beer tubes! I searched the Internet and found them at Beertubes.com."
The tubes have been around since the bistro's inception, and service manager Don Alcott says they're a big hit. "They are very popular. It's a novelty really," he says. "We fill them with six pints, charge you for five, they have a chill stick to keep (the beer) cold, and you can dispense as needed."
"When we got them people died for them," Zinck says. "They'd never seen something like that before in their lives." Lovin' Cup, 300 Park Point Drive, was the first place in town to offer the beer tubes, which have since popped up at Murphy's Law, 370 East Ave., where three-liter tubes go for $15 to $22 (depending on beer choice), and the Anchor Bar, 355 East Ave., where one of a similar size — two and a half pitchers — goes for $17.50.
At Lovin' Cup, the tubes hold six pints (about three liters, or 100 ounces or two pitchers) and run $13.50 for low-end domestic beer, $20 for house beer and $25 for India Pale Ale.
The co-owner says once she acquires a license to serve other kinds of alcohol, "maybe we'll mix some fun signature drinks in them." The beer tubes also can hold soda and juice, as well as sangria (Murphy's Law, and Anchor Bar stick to beer in the tubes).
So has anyone ever finished the tube off by himself or herself? "I've seen it happen," Alcott says.




What other people are saying...
djpickar from Greece - October 20, 2009 at 10:59 AM
These beer tubes have been at the Roost for about 4-5 years now. They have definately been in Rochester before under the name of Beer Rockets.
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