Jenna Fava Roote

Artist reconnects with the community through the Clothesline Festival

Emily Shearing

September 2, 2008

Jenna Fava Roote
Jenna Fava Roote (Credit: Rich Paprocki)

 Age: 31

Occupation: Graphic design studio owner Design Studio Owner

Residence:  Rochester

In 30 words or less, describe your artistic endeavors. I create innovative design solutions for businesses - branding, advertising, collateral and Web design - (and) customize unique stationery and event invitations to reflect an individual's image or corporate brand.

What's your favorite thing to do besides create art? Walking dogs at Lollypop is one of my favorite experiences.

You're part of the Clothesline Festival. Why is that important? Clothesline is a piece of Rochester history, so I was honored to be asked to design its their Web site. I felt it was important to give this festival a Web presence so that it could target a broader demographic. While designing the Web site, I was offered the opportunity to exhibit my work; it's a great chance for me to connect with people in the industry and around Rochester.

Where do you go to get inspired? Inspiration is all around me - I don't have to go far. Magazines, TV, people, clothes, music ... anything can trigger an idea or brilliant design.

Where do you get your coffee? Spin

What's your adult beverage of choice? Red wine.

Describe your personal style. Simple, yet sophisticated.

What was the last great meal you had? Seafood and steak at Tournedos a year ago with my husband. Hands down!

What's the next movie you want to see? "Pineapple Express."

What's the last CD you bought (or downloaded)? G. Love & Special Sauce.

Have you ever met a celebrity? Dan Marino, when I designed souvenir plates for his restaurant.

What's your favorite book? The Catcher in the Rye.

What's in your glove compartment? A journal and pen so I can write ideas down if I need to.

When's bedtime? Whenever I'm tired.

What do you do for exercise? Pilates and yoga.

What one thing - not person or pet - would you save in a fire? My photo box.

What makes you cringe? When people don't recycle.

If you could have dinner with any historical figure, living or dead, who would it be? I would have to say my grandfather. He holds a piece of history in my family that we have lost, and I would love to meet him and talk to him.

If you could relive one moment, what would it be? Most definitely my wedding day. It was the best day of my life.

Who should be the next president? Ralph Wiggum.

More about her

Jenna Fava Roote creates unique products and designs for businesses, including stationary, business cards and Web sites. She also makes custom invitations and other personalized products. (For more, go to: www.identify-you.com)

Fava Roote decided to start her own design business, Jenna Fava Design, after working in advertising. She moved to Rochester in 2004 after meeting her future husband while living in Fort Lauderdale, Fla.

"I love the culture and the ability to be able to do so many different things," she says

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